
As we mentioned a couple of months ago, Kate Hudson is the spokeschick for the company. She teamed up with celebrity stylist, David Babaii to create a line of hair products that preserve our hair... and the wildlife. WildAid is "a non-profit organization that works with governments and communities of the world to reverse the devastation of our planet’s wildlife." A percentage of the money made from sales of the hair care line go to WildAid, the global wildlife conservation organization.
So, just think. When you purchase a great shampoo that protects YOUR hair you are actually protecting wild animals too! And, all of the products are made with healthy, pro-environment ingredients like volcanic ash and blue algae extract!
Now, a few thoughts on the products:
Amplifying Shampoo and Conditioner - Since the products don't contain sulfates, the shampoos don't sud as much (because sulfates are what cause shampoos to lather). But don't fret, you're still getting one thorough cleanse! I love how soft and full my hair is after using the combo. My only complaint is the scent - it's very masculine and overly-fragrant. But hey, I can't really complain! I'd rather live with a manly scent and have healthy, volumized hair (while protecting the environment), then a sweet-smelling scent and stripped hair. The Amplifying Shampoo and Conditioner contains volcanic ash for volume, white ginger for shine and coconut oil for lather (much better then those sucky sulfates!). $13.95


Do your part to keep our world beauty-full!
For more info on the line, click HERE.
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