How To: The Messy Summer Bob

Last year it was the Gwyneth bob - a sleek and sophisticated overgrown bob - this year it's the...

Choppy bob with bleached ends. We're gonna call it the Alexa Chung.

You may be asking yourself, who the heck is Alexa Chung? You'll know her name soon enough. She's the host of MTV's daily show, "It's On With Alexa Chung." Basically, she's MTV's resident hipster chick.

Jen Atkin, hair extraordianaire over at the Andy Lecompte Salon dishes on the cut of the season.

The Style: Think Lou Dillon (fashion muse); Alexa Chung.

* Baliage ends (a way of painting on highlights to hair) on a blunt long bob - "Shorter than a Gwynie bob, this is more like Katie Holmes and Gwyneth Paltrow had a baby."

* When to bang - "Bangs are good for heartshaped and oval faces look great with bangs. Overgrown bangs work well for rounder faces or square jaw and wide cheek bones."

* Call back to 90's grunge - "Think Empire Records and Reality Bites. It's a bit of old-school Winona Ryder."

* "You want to make it look like you cut the 'do yourself, so have your stylist ravor out your edges."

How To Style:

Let hair naturally dry (for flat, thin hair, do a few random waves with 1 inch curling iron). Add a dime size amount of Osmo Clay Wax - without the shine - to grease up the ends for a messy vibe. Use Moroccan Oil to tame frizzies. To add texture, try Joico Texture Spray. It's all about creating a strategic mess.