Monday, October 05, 2009

Think Pink - Shopping to Support BCA Pt. 1

Because breast cancer has affected so many women I know, these next few weeks I’ll be sharing a number of the fabulous, eco-gorgeous products that are available in support of Breast Cancer Awareness Month.

Paul Mitchell has partnered with Cancer Schmancer, founded by actress Fran Drescher to offer the limited-edition Paul Mitchell Pink Express Ion Smooth 1.25 for Breast Cancer Awareness Month. Drescher, who was a hair dresser before she became an actress, is also a cancer survivor. Cancer Schmancer works to “empower patients to build relationships with their physicians, creating the intention of a stage-one diagnosis.”

The Paul Mitchell Pink Express Ion Smoother 1.25 uses a blend of silicone and ceramic which reduces styling time, controls frizz and leaves hair hydrated. Check out Sarah’s recent great flat iron how-to tips here. Retailing for $160 the flat iron is available through professional salons (use the online store locator or call 1.800.321.JPMS) through October.

We love Ojon at Beauty Banter and I am thrilled that he has created a Special Edition Revitalizing Mist – BCA leave-in detangler for this cause. Perfect for prepping your hair before styling, the mist smoothes the hair’s cuticle using eco-friendly ingredients, including the magical oil from the Tawira Indians that is the signature of his line. Retailing for $26, Ojon is donating 20% of the proceeds to The Breast Cancer Research Foundation, up to $35,000. Revitalizing Mist – BCA is available in stores and online at Sephora, Ulta and PureBeauty.

Throughout October you’ll find store shelves stocked with items featuring that trademark pink ribbon. There’s no way I will be able to cover all the great products out there but my advice to you is seek out those offering the greatest contributions to the cause, and that the funding goes directly to research, education and advocacy with trusted organizations, such as the BCRF, EIF, AVON and Susan G. Komen amongst others. This October, support the cause but also remember to take care of yourself. Each of the sites above offer support and educational resources. I'll be back with more great finds later this week. xo alex.


Natural Skincare said...

Thanks for sharing - there are SO many good causes out there for BCA month - I don't have enough in the bank! But I'm sure I can find a few really good ones :)

~ Jordan

alex. asher sears said...

I have a bunch of great wonderful eco-beauty products supporting BCA month I'll be posting later this week. I am so thrilled to see all these brands dedicating themselves to beauty inside and out.

Stay tuned for more this week and all month, a.

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