Monday, January 11, 2010

Eco-Trends 2010

The trend reports are in predicting what will be hot in twenty ten. And we at Beauty Banter don’t see any reason why you can’t have your cake and eat it too, as eco-beauty trend setters. Here are my picks for following the trends while keeping it green.

The Spring 2010 shows were filled with vibrant lip colors. From lipsticks to glosses, you can find fabulous eco-gorgeous shades worthy of any runway. Check out Vinyasa from tarte, Jane Iredale’s Nicole and Coral from KORRES.

For eyes, we’ll be seeing pastel shades with black mascara for a bit of contrast (making me think of the film Umbrellas of Cherbourgh). KORRES Abyssinia mascara in black would be a perfect match for tarte’s lock and roll creaseless shadow in lavender or Josie Maran’s perfect pink Parfait.

While lips are bold, nail polish is all about muted tones from gray to blush pink. Lately I’ve been wearing Pasha by Zoya. I’m also loving eco-laquers like Acquarella’s Bikini and Butter London’s perfect putty Fash Pack.

Pierce Mattie PR’s annual trend report says this year fragrance is all about stopping to smell the violets and carnation (which can be found in single note sprays at Sarah Horwitz Parfums). But since fragrance is such a personal choice, and rarely something I follow by trend, I recommend 2010 as the year you green your fragrance. Check out lines like Pacifica Perfume, Strange Invisible Perfumes and Red Flower. Or, visit someone who can custom blend oils to create the perfect fragrance for you (locally, I like Pure Sense by Paula).

TIP: Describing scent is best done through the senses rather than with words. Whether it be a perfume, a candle or even dryer sheets, bring the scents you love with you to help explain what it is you’re after.

While it may seem like a trend at the moment, green beauty boutiques will soon become a classic. Here in Los Angeles check out Vert, Green Line Beauty and The Organic Pharmacy. And let Beauty Banter know about the great eco-shops in your part of the world. We’d love to share your finds!

While online shopping is fabulous, shopping locally reduces packaging and fuel used in shipping, and most importantly you’re supporting local businesses.

Lastly, pick up some great reusable bags for the New Year! I adore BAGGU bags (and the new baby Baggu is perfect for smaller items), though I am loving the look of these metallic bags my friend Erin just told me about. From Anya Hindmarch to FEED bags, find a tote that you love and give up the shopping bag habit once and for all!

Have a happy, healthy, GREEN new year! xo alex.


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