My own interest in greening my beauty routine began about five years ago when I learned that there was so little regulation of what goes into our skin and beauty products. While I hated parting with old favorites, I’ve watched as companies worked to make cosmetics as eco-aware as they were luxurious -- like the team at tarte who’ve been in the green beauty business for years.
I’m a huge fan, and when they offered to give Beauty Banter readers a few products, I couldn’t wait to share. Whenever someone asks me where to begin making safer choices at the makeup counter, tarte is one of the first names I’ll mention.
I think their mascaras are some of the best eco-alternatives around. And while their lash hugger is my go-to mascara, I was curious to check out a brand new tube that arrived in the mail the other day. A new addition to their multiplEYE regimen, the natural lash enhacing waterproof mascara ($24) is a “waterproof, sweat-proof and budge-proof natural formula.” It’s a deep, black shade that creates incredible volume (in fact, their tests show a 526% increase in the appearance of lash length). Along with the mascara they also sent their picture perfect eyelash curler ($15) --- it’s ergonomically designed with a bit of a spring to it so there’s zero pinching. The silicone pads are pretty genius, too…no fear that I’m going to squeeze too hard and end up with crimped lashes. It is a really impressive duo: the curler and the mascara. And you can see for yourself here:
Without any other makeup on you can see the huge difference it makes when I curl the upper lashes of one eye and add two light coats of the mascara. I instantly look like I’ve had ten hours of beauty sleep (sadly, I did not). Not only does it look great, but it really lasts --- without parabens, petrochemicals and synthetics. Proof you can find great eco-alternatives without sacrificing quality.
You can find these tarte products online at tarte.com, beauty.com and dermstore.com, and both online and at Sephora stores nationwide.
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Contest closes Tuesday, July 13th at 6pm Pacific time.
Good luck! xo a.