Free FALLing! Nars' fall 2010 campaign pays homage to the face of Daphne Guinness. To hype up the collection, Founder & Creative Director François Nars photographed the futuristic makeup look "in a kaleidoscope of mirrors, creating a virtual funhouse of reflective images." He even named a bold and bright pigmented purple shadow after his muse. The Nars Daphne Eyeshadow is the mainstay color for fall.
Here's the campaign:
"I hope women aren’t confined to trends and take the change of seasons as
a chance to experiment! This season, there are so many great bold hues for
women to try—vibrant reds, deep brown, fresh blues. Mix the shades and
textures and don’t forget to have fun!" -- Francois Nars
Here's the collection:
Douceur. Fr.: Sweet, gentle, delicate. NARS Douceur Blush: A soft pink-brown
hue that lightly imparts a honeyed brown kiss of innocence on cheeks. Unique
to the Fall 2010 collection, the powder is lightly etched with the NARS logo.
Use to contour from the apple of the cheek upward; warm forehead, jaw
line and nose.
Daphne - Style icon. Designer. Model. Heiress of haute couture. Named after Daphne
Guinness herself—François Nars’ inimitable muse—this hypnotizing matte,
deep-violet single eyeshadow exudes excitement. Apply liberally across the lid
up to the brow, blending outward. Head-turning.
Mangrove - The magnificence of this tropical tree, captured in the softest, mellow yellow
laced with lime. Richly pigmented and crease-resistant, use this single
eyeshadow to highlight the inner corner of the eye, as a bright base shade for
the lid or to diffuse a deeper shade by sweeping it into the bridge.
Grooving in the Grove—Miami’s magical neighborhood on Biscayne Bay—has
attracted musicians, artists, and writers for decades. Dense, dramatic, and
daring, this dark chocolate-cum-taupe confection increases depth on the lid
and doubles as a lash liner when used wet.
Rouge Basque - Inspired by the inside cover of a book from the famed French countryside,
François Nars envisioned the quintessential red from the Basque region. The
result is lipstick with a luminous satin finish. It is as deeply pigmented as the
region’s history and as bold as the wine for which the area is known. Pair with
NARS pencils, or apply with a NARS lip brush.
Strawberry Fields - Imagine juicy, mouthwatering strawberries, just picked. Then delight in the
serious, yet sexy shine of this bright pink confection. Worn alone or over NARS
lip products, the gloss’ Vitamin-E enriched formula seals in moisture. Lips feel
supple and hydrated.
Palladium- Once the NYC hot-spot, characterized by glamour, glitz, and decadence. This
sparkling turquoise soft touch shadow pencil rocks with all the vibrancy and sex
appeal of its namesake. Layer it with other NARS eye products—or go it alone—
to line, accent, highlight or illuminate unforgettable eyes.
Tzarine - Love, sex and power. Russia’s empresses had it all. Inspired by royalty, the
eyeshadow duo pairs the majesty of platinum gold infused with silver reflections
with a bold, steel grey. Swipe and shadow along the upper lid or smudge along
the lower. Positively regal.
Rajasthan - Sacred temples and scorching deserts. Bengalese tigers and Bagaru prints.
India’s largest state fascinates and tantalizes. Like its namesake, the Rajasthan
Eyeshadow duo is an exotic palette, playing glazed almond against cool
charcoal. Worn solo, blended or layered, the look signals drama.
And you can go to facebook.com/narscosmetics to read a Q&A with Ms. Daphne!
Here's a sneak peak:
How would you best wear a bold color, such as the NARS Daphne Eyeshadow?
I love the color. As I am a painter, I am able to integrate it into a palette of what I am wearing that day.
What's your attitude towards makeup? What does makeup mean to you? Does it have the power to change people?
Historically, people have thought that makeup had the power to change people and I would agree: Take the theatre or the opera for example, or Boudicca, Cleopatra, Japanese rituals, Egyptian primitive tribal makeup or even drag queens or the cinema....