Friday, September 24, 2010

WEEKLY MUST-HAVE: Fresh Sugar Plum

Fresh Sugar Plum Lip Treatment with SPF 15 is my newest obsession. I've only had it for 2 days and I am constantly applying to my lips. 

Like the cult-favorite Sugar Rose Lip Treatment, Plum offers sheer coverage or buildable color. It gives the most amazing berry sheen to the pout, very natural, quite like you just ate a plum or basket of berries! Almost a stain of color but the lip treatment is tres tres moisturizing leaving lips looking fab and feeling healthy.

A word (or several...) from the company:
"It's formulated with sugar, a natural humectant that prevents moisture loss, and a superior blend of nourishing oils and protective waxes to soften and smooth dry lips. Antioxidant-rich vitamins also work to defend against wrinkle-causing free radicals. It also provides essential year-round protection from damaging UV rays with SPF 15."

"On a recent summer vacation, we spent time on a farm in France where there was a magnificent plum orchard that stretched to the horizon—plum trees as far as the eye could see. At first light, the sun would stream through the orchard, warming the irresistible, juicy plums. Ripe for the picking, I tasted one and was surprised at how the deep, dark skin of the plum gave way to a translucent burgundy pulp. Inspired by this unveiling, I created Sugar Plum Lip Treatment SPF 15, a dark bullet that delivers a mysteriously sheer and utterly sensuous tint."—Alina Roytberg, Fresh Co-founder

Sure, rose is super chic but plums are in season....

PRICE TAG: $22.50


victoria said...

Wow, Alina sure makes me want to spend a summer on a French Orchard :) Sugar Plum sounds divine!!! I still need to try it...

Victoria Stanell

Associate Product Editor

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