Friday, February 11, 2011

I’M BLUSHING: tarte’s new Amazonian Clay 12-Hour Blush Collection


As I have written in the past, I have something of an obsession with tarte’s cheek stains. They truly revolutionized cheek color – making the dewy, flushed look foolproof for all who tried - and in a multitude of shades that seem to flatter every complexion. They were practically perfect in every way. Then, our good friends at tarte contacted me about their newest color collection. As if the gel and cream stains for cheeks and lips weren’t enough, eight of their fabulous colors – from dollface to tipsy to flush – are now available as blushes.

I’m really not big on powders, in fact, my powder blush brushes have had very little use for years. I passed on pressed compacts in favor of creams, gels, and liquid tints. But when these arrived, I eagerly pulled out those neglected brushes.

In packaging reminiscent of Lauderée macarons, these fabulous mirrored compacts hold Amazonian clay blushes baked by the sun. They’re eco-chic and created with solar power to boot. Like all tarte products, what are missing are the petrochemicals, the parabens, the synthetic dyes and fragrances, and other harsh chemicals (and the solar baking means eco-production, too!). Instead you’ll find free radical fighters Vitamin C and E, nourishing beeswax, colors derived from natural sources, and the skin enhancing benefits of Amazonian clay. The clay works its magic on all skin types. For oily skin, it “minimizes oil in and around pores to balance skin and keep product in place.” For dry skin, the clay “hydrates skin naturally…so your blush wears better and longer.” And no matter your skin type, these clay blushes soothe, brighten skin, and help skin tone appear more even.

They’re a powder without being cakey. And they really do have great staying power. As with most mineral pigments, a little goes a long way, so a light sweep of color is all you need. Or, if you’re like me, experiment using a bit of powder to set over one a cheek stain.

I swept a bit of the dollface blush to set over the dollface cheek stain. It looked perfectly natural, which is what made me such a tarte fan to begin with. The best makeup looks like you’re not wearing any, and these colors look like they radiate from the inside out.

From winter pale to faux tanning, I use different colors throughout the year. So, I was happy to see two of my warm weather faves, tipsy and flush, both part of the collection. In all, there are eight shades: dollface, flush, tipsy, amused, exposed, natural beauty, blissful, and blushing bride.
Brand new for their Spring 2011 Collection, all are available exclusively at Sephora – both online and in stores - retailing for $25. Enjoy! xo alex


Chelsea Rae said...

I'm a big Tarte lipstain fan, and have always wanted to try the Tarte cheek stain stick, but I prefer powder blush. This is right up my alley!

Wink! Reviews said...

Tarte blush is amazing. It has good staying power as well.

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