Hair Mascara?!?

Frederic Fekkai recently launched an interesting new product: Hi-Lights Hair Mascara

It looks like a real mascara - a tube of color with a wand for dispensing the color... the major difference is that this mascara doesn't go on your lashes but on your hair!

Temporary highlights - color without commitment!

Here's how it works:

Apply the wand evenly onto sections of the hair. Using your fingers, "comb" through the excess (this makes it more natural).

I tried the COGNAC color yesterday and while it definitely showed up in my hair, it seemed a little wet. So I sort of patted it down with the palms of my hands. It lasted ALL day. And there's even a hint of it left this morning. I'm still trying to figure out how I feel about this product.

The hi-lights hair mascara comes in 2 colors: GOLD and COGNAC and retails for $20.00 a tube.

Have you tried either color? Tell us your thoughts!