Yep, that's right. Redken has just come out with Nature's Rescue, an alternative to the countless other products they have in their vault to combat every hair concern you can think of. Only, in this case, the line is formulated sans sulfats, parabens and silicones!
I'll say it again -- if you have yet to jump on the no-sulfate-bandwagon -- the time is NOW (for a recap on why sulfates suck, click here).
Redken is positioning this new line as a weekly escape from your daily haircare routine touting the shampoo as a "Detox" shampoo, but, of course, you can use it on a daily basis (as I've been doing).
A word (or several...) from the company:
"Formulas with water-fresh fragrances, cooling sensations and ocean-inspired textures provide the perfect balance of moisture. Suitable for all hair types. Alternate with your regular haircare regimen or use daily to detox, replenish and experience an instant ocean escape!"
The range includes the Refreshing Detox Shampoo, Refining Sea Polish, Cooling Deep Conditioner and Radiant Sea Spray -- notice the ocean theme. I've only tried the Detox Shampoo and the Deep Conditioner and I am very impressed with the results of both. The shampoo cleans without stripping, although it doesn't lather as much as I like but it still does it's job - and the conditioner is like a mask, I leave it on for a few minutes before rinsing off. I allow my hair to dry naturally and it does so tangle-free with ever the slightest bit of wave (like getting out of ocean water).
In summation, pleasantly surprised at Redken's dive into au naturel...
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