I walked into my neighborhood Sephora today (Lexington Avenue and 57th Street), an activity I usually find relaxing and stimulating, only to be bombarded by rude, impatient shoppers, snappy shopkeepers and a messy display of my beloved cosmetics.... which led me to wonder, is shopping in-store become passe?
Well, I can tell you this, it is not the same experience as it used to be. While the aisles of Sephora used to bring joy to my heart and a smile to my face, while they now bring frustration and angst. The place is (for the most part) a mess, the fellow shoppers are gabbing away on cell phones, pushing into you as they stick their soiled fingers into products and the makeup artists don't seem too thrilled to be there. So, what are the pros of shopping in-store when I could just as easily be in the comfort (and quiet) of my own home making a purchase online?
In-store allows you to physically try a product. BUT, so many products aren't available in-store anymore yet they are available ONLINE. And most online destinations do have incredible return policies.
In-store gives you the ability to ask another living human being/ makeup artist/ expert a question regarding a specific product BUT in this technological age, you can get countless reviews and expert advise just by googling a product!
So, I have decided that from here on out - all of my beauty shopping will be done online. Better selection, more rare gems available, less noise, more comfort.
Here are some of my favorite online beauty destinations: