Wednesday, November 19, 2008

Live! On Sunset

A really unique, new store opened up on the Sunset Strip in the famed Tower Records building. It's more of a shopping experience, really, rather than an actual shop. As the marque suggest, Live! On Sunset is, well, live. Everything that happens in the store is streamed onto the internet for a truly virtual experience. So, even if you don't live in LA, you can log on and tune in to the store's site and either shop or simply people watch - all in real-time, 24 hours a day, 7 days a week (genius for all of you online shopping addicts).

Even cooler, the sales associates aren't merely there to make a commission, they are actually stylists who act as consultants creating multi-media content that is then broadcast (live) online. Sort of like your very own internet personal shopper.

The 8,000 square foot store is modeled after a sound stage (when in Hollywood...) with an open floor plan and movable fixtures that are constantly changing with the fashion. It's really like mini boutiques within the building. They have Kitson, The Way We Wore (amazing vintage!), Sportie LA, Dylan's Candy Bar (yes, the NYC candy emporium), Taschen, and, my personal favorite, Studio Apothecary (from Fred Segal). There's also a Buddha Bar replica, complete with those infamous Buddha Bar mixed CD's.

The Studio Apothecary section is complete madness - a beauty whore's heaven on earth! Candles, fragrances, lotions and potions occupy the shelves and fill the jars. It's mildly overwhelming but completely exhilarating!


Some of the beauty lines include Korres (their guava body butter is an all-time favorite), Voluspa, Rosebud, Creme Pour Les Mains, Mor, Marvis Toothepaste (amazing!) and Sud Pacifique.



Naturally, I attended the editor's launch, eager to see if the gift bag was a must or bust... and thankfully, it did not disappoint!

Here's a list of the swag:
Voluspa Pink Fatale Candle
Creme Pour Les Mains Extra Pure Orange
Savon Extra Pure Fresh Verbana Soap
Rosebud Lip Balm in Strawberry
Dylan's Candy Bar - Chocolate Hazelnut
Top Shop Ivory and Gold Ornate Flower Ring
Joie Cotton Heather Grey Scarf
DIS-missals Book of Blank Rejection Letters (hilarious!)
Buddha Bar Volume III CD
Gift Certificate to the Store (YAY!)

Anything you want - from jewelry to jeans to hand cream - is literally a click of your mouse away. This place epitomizes the "one-stop-shop."

To log in and begin your virtual shopping experience, click here.

1 comments:

Carla said...

What a cool concept. I will have to check it out! Thanx for the info!!!

-C

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